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Bayer tower to be converted into a media facade

Leverkusen – Bayer plans to convert its former headquarters building into a media sculpture visible for miles around, creating a contemporary visualization of the company at its global headquarters in Leverkusen. The 122-meter tower will be used as an impressive communications tool, with LEDs enabling large-format animated images. Using the latest technology, it will also be possible to display a Bayer Cross approximately 40 meters in diameter on the east and west facades of the tower, irrespective of the time of day. All this will make Bayer’s high-rise a prominent landmark throughout the area, proclaiming the location of the company’s global headquarters. The new media facade is due for completion in the spring of 2009.